Patrick Rasquinet has been named president and chief executive officer of La Prairie Group, owned by Beiersdorf. He replaces Dirk Trappmann, who has left the company. With this appointment, Rasquinet moves into Beiersdorf’s prestige business to run La Prairie, Juvena, Marlies Möller and SBT Skin Biology Therapy brands. He joined Beiersdorf Belgium in 1993, and was most recently managing director for Russia and the CIS countries.